Tài liệu Slide thuyết trình về Marketing mix (Tài liệu tiếng Anh) pptx


What is the marketing mix?
What is the marketing mix?
Some key points to successful
Some key points to successful
marketing.
marketing.
Student: Nguyen Thi Toan
Class: TAN202.24_LT
Instructor: Ms.Ngoc Ha

I. Marketing mix
70%
20%
10%

I. Marketing mix

1.1 Product
-
Satisfy the need and demand of customers
-
Design and produce depend on:
- aims of product
- benefit that the company expect
- position that they plan within the
market
- the differential advantages that the
product offer over competitors’


Cost to : produce,
design, distribute,
promote product

Take into account of
factors: a fixed and
variable cost,
competition, company
objectives, proposes
positioning…
1.2. Price